10 Online Business Ideas for Kenyans in 2021

Are you interested in running an online business while in Kenya? This is an era where almost all of the companies have shifted to internet marketing and advertising.

The pace has suddenly risen in the online business. Everyone is looking for a new idea to make money on the internet without too much hustle. It’s not like before when some people were making it big online just because Google was born.

The online business has grown up now, and one can comfortably make a fortune in Kenya just by doing the right work and having some good ideas to start with. Here we are giving you 12 great online business ideas for Kenya, which are huge in 2021.

List of Online Business Ideas in Kenya in 2021

The following online business ideas are some of the best ideas I have come across after seeing other online businesses making it big. Trust me, each and everyone here can make you a little fortune if build correctly.

1. Running an eCommerce Store

If you are looking for something profitable enough, then nothing can beat running an eCommerce store. It is effortless to run and at the same time has a high potential of earning passive income.

Making it big in Kenya with just this online business ideas is difficult. Still, if you have a good idea, huge capital, and knowledge on carrying out online businesses, you will definitely make it big.

Niche Selection Here is essential as the competition is high and you can only win if your store stands out from the rest in some way or another. If you want to be on top of the list of eCommerce stores by 2021, then focus on products that are in demand. We have shortlisted some great products, from clothes, mobile phones, technology and others that will be in demand in the next three years.  So make sure you invest in these niches to give yourself a good start.

The platform of choice The most popular platform for doing an eCommerce business is WooCommerce, as it has everything you need to start and run a store smoothly. There are also other platforms such as Shopify, but WooCommerce is the most popular one with more users and better support.

Advantages of an eCommerce website:

Very easy to set it up.  Just pick a platform, create an account, and get started. Create SEO-friendly URLs for your products, Having complete control over the website as you are responsible for everything.  You can add or remove things whenever you like Making sales without any additional cost of advertising.


Very high competition from well-established websites like Jumia and Kilimall.

2. Blogging

Another great online business idea for Kenyans is blogging.  Blogging has grown very big in the last few years, and even today, most companies prefer bloggers over traditional advertising. You can easily start a blog and, in a few months, run a successful business online.

What’s so special about blogging? Well, you can earn money through blogging by doing a lot of things such as reviewing, publishing sponsored content, etc. On the other hand, if you plan to build a popular website, the blogging platform offers you one of the best ways to do so.

Here are some of the great tips that will help you become more successful in your blogging journey:

  • Use Google Keyword planner and Yahoo Search Term Tool to figure out the right keywords for your blog.
  • Stay updated with technology news or any other news that your audience would be interested in
  • Write unique content and publish it .regularly

3. Produce content for companies

Suppose you are a good writer; you can easily get hired by companies to produce content for them.  You need to find the company that would want your services and then proceeds with it.

You can work as a freelance writer and can work for multiple clients.  Here are some of the things you should consider before becoming a freelance writer:

  • Perfect your writing skills and learn how to write unique content
  • Work hard on making the content more interesting. You don’t want your reader to lose interest just because it’s boring
  • Always avoid grammatical errors as they will be a turn off for your readers

4. Start a YouTube video channel

This is another great way to make money from online business ideas in Kenya.  If you have some interesting stories, then why not produce videos about them?

Even with a small number of views, there are so many opportunities for making money and gaining followers. You could even utilize this channel for product promotion and gain huge profits out of it. One of the important tasks in this channel is to maintain your social media presence. If you want more followers on your YouTube channel, then make sure that your followers are increasing as well.

You could also create videos about doing makeup tutorials for women or listicles related to different topics. In addition, you can even produce videos about technology news and other current affairs that are happening.

5. Create and sell apps

The Mobile App Development industry has gained immense popularity in the last few years. People are now trying to produce their own apps and earn money from them.

But a question pops up here, how do I start making my app? The answer is quite simple; you need to learn how to create an app then publish it on Google Play Store.

After that, you will have to market your app by creating a website and promoting it through different marketing channels such as social media, email advertising, etc.

6. Sell photos

Have you ever thought of making money by selling photos online? Well, take this opportunity and start selling your photos using one of the best online business ideas for Kenya in 2021.

There are several ways through which you can sell your photos. You could post them on social media and wait till someone likes them enough to buy them from you, or if you are a pro, you could create your own website and start selling them.

An example of places you can sell photos online is Shutterstock or iStockPhotos.

7. Selling on marketplaces

Jumia, Kilimall are some of the popular marketplaces with a lot of traffic. You can easily create an account on any of these sites and start creating your own products to sell online. You could also do some marketing to drive more traffic and increase your earning potential.

8. Offer online consultancy

If you are good in accounting, law, or any other particular field, then you can offer your services online to customers who need assistance in that particular field. You could start a website and sell your assistance using it to earn online business ideas for Kenyans in 2021

9. Create an affiliate website

An affiliate website does not really require you to create anything as it works as a traffic exchange. You need to drive traffic from other sources and earn commission by running ads or pushing product sales.

For instance, if someone purchases a ticket through your affiliate link on air tickets.co.ke, you will get paid for the sale! There are several products listed below that can be used to promote other people’s products.

10. Sell eBooks or digital information product

If you are good at creating valuable content, then this is the right business for you. You can publish an eBook and sell it online on a platform such as Amazon Kindle Direct Publishing (KDP).

Through hard work, patience, and persistence can help you create your own Kindle eBook; there is software that can help you do it within minutes.

These are only a few of the online business ideas for Kenya in 2021 that have shown huge success in other countries worldwide, and with a little bit of thinking and planning, they can be applied anywhere.

If you have any other online business ideas that are not mentioned above, please share them with us!

Anne Katana
I am from the Kenyan Coast and currently in Nairobi. I studied history, and now I do blogging for a living. I like to share my passion for Kenya and my experiences with other people in Kenya and abroad. So welcome to Nasonga (I am Moving).



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