10 Online Business Ideas for Kenyans in 2024

Emmanuel Chekumbe

Are you interested in running an online business while in Kenya? Almost all companies have shifted to internet marketing and advertising in this era.

The pace has suddenly risen in online business. Everyone is looking for a new idea to make money on the internet without too much hustle. It’s not like before when some people made it big online just because Google was born.

The online business has grown, and one can comfortably make a fortune in Kenya by doing the right work and having some good ideas.

Here we are giving you 12 great online business ideas for Kenya which are huge in 2022.

List of Online Business Ideas in Kenya in 2022

The following online business ideas are some of the best ideas I have come across after seeing other online businesses making it big. Trust me, everyone here can make you a little fortune if built correctly.

1. Running an eCommerce Store

Nothing can beat running an eCommerce store if you want something profitable. It is effortless to run and, at the same time, has a high potential of earning passive income.

Making it big in Kenya with just these online business ideas is challenging. Still, you will make it big if you have a good idea, huge capital, and knowledge of carrying out online businesses.

Niche Selection Here is essential as the competition is high, and you can only win if your store stands out from the rest in some way or another. If you want to be on top of the list of eCommerce stores by 2023, then focus on products in demand. We have shortlisted some great products, from clothes, mobile phones, technology and others that will be in demand in the next three years. So make sure you invest in these niches to give yourself a good start.

The platform of choice The most popular platform for an eCommerce business is WooCommerce, as it has everything you need to start and run a store smoothly. Other platforms, such as Shopify, but WooCommerce is the most popular, with more users and better support.

Advantages of an eCommerce website:

Very easy to set it up. Just pick a platform, create an account, and get started. Create SEO-friendly URLs for your products, Having complete control over the website as you are responsible for everything. You can add or remove things whenever you like Making sales without any additional cost of advertising.


Very high competition from well-established websites like Jumia and Kilimall.

2. Blogging

Another great online business idea for Kenyans is blogging. Blogging has grown very big in the last few years, and even today, most companies prefer bloggers over traditional advertising. You can quickly start a blog and, in a few months, run a successful business online.

What’s so special about blogging? You can earn money through blogging by doing many things, such as reviewing, publishing sponsored content, etc. On the other hand, if you plan to build a popular website, the blogging platform offers you one of the best ways to do so.

Here are some of the great tips that will help you become more successful in your blogging journey:

  • Use Google Keyword planner and Yahoo Search Term Tool to determine your blog’s keywords.
  • Stay updated with technology news or any other news that your audience would be interested in
  • Write unique content and publish it regularly

3. Produce content for companies

Suppose you are a good writer; companies can quickly get hired to produce content for them. You need to find the company that would want your services and then proceeds.

You can work as a freelance writer and can work for multiple clients. Here are some of the things you should consider before becoming a freelance writer:

  • Perfect your writing skills and learn how to write unique content
  • Work hard on making the content more engaging. You don’t want your reader to lose interest just because it’s boring
  • Always avoid grammatical errors, as they will be a turn-off for your readers

4. Start a YouTube video channel

This is another excellent way to make money from online business ideas in Kenya. If you have some exciting stories, why not produce videos about them?

Even with a few views, many opportunities exist to make money and gain followers. You could even utilize this channel for product promotion and make huge profits. One of the essential tasks in this channel is to maintain your social media presence. If you want more followers on your YouTube channel, ensure that your followers increase.

You could also create videos about makeup tutorials for women or listicles related to different topics. In addition, you can even produce videos about technology news and other current affairs.

5. Create and sell apps

The Mobile App Development industry has gained immense popularity in the last few years. People are now trying to produce their apps and earn money from them.

But a question pops up here, how do I start making my app? The answer is quite simple; you need to learn how to create and publish an app on Google Play Store.

After that, you will have to market your app by creating a website and promoting it through different marketing channels such as social media, email advertising, etc.

6. Sell photos

Have you ever thought of making money by selling photos online? Take this opportunity and start selling your photos using one of the best online business ideas for Kenya in 2021.

There are several ways through which you can sell your photos. You could post them on social media and wait till someone likes them enough to buy them from you, or if you are a pro, you could create your website and start selling them.

Shutterstock or stock photos are examples of places you can sell photos online.

7. Selling on marketplaces

Jumia and Kilimall are some popular marketplaces with a lot of traffic. You can easily create an account on these sites and build your products to sell online. You could also do marketing to drive more traffic and increase your earning potential.

8. Offer online consultancy

If you are good in accounting, law, or any other field, you can offer your services online to customers who need assistance. You could start a website and sell your contribution using it to earn online business ideas for Kenyans in 2021

9. Create an affiliate website

An affiliate website does not require you to create anything, as it works as a traffic exchange. You need to drive traffic from other sources and earn commission by running ads or pushing product sales.

For instance, if someone purchases a ticket through your affiliate link on air tickets.co.ke, you will get paid for the sale! You can use several products listed below to promote other people’s products.

10. Sell eBooks or digital information product

This is the right business if you are good at creating valuable content. You can publish an eBook and sell it online on a platform like Amazon Kindle Direct Publishing (KDP).

Hard work, patience, and persistence can help you create your Kindle eBook; there is software that can help you do it within minutes.

These are only a few of the online business ideas for Kenya in 2021 that have shown massive success in other countries worldwide, and with a little thought and planning, they can be applied anywhere.

If you have any other online business ideas not mentioned above, please share them with us!

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As a Digital Marketing Specialist, Emmanuel writes about the latest trends in digital marketing. He is always up-to-date on the latest tools and techniques and enjoys sharing his knowledge. Connect with him on Linkedin