Understanding Your My-Feed: How Personalized Content Works

What is a feed?

A feed is a stream of content you see in apps and websites. It can include posts, videos, products, or updates. Some feeds are static (like an RSS list), while others are dynamic and updated as new items arrive.

How personalized recommendations work

Most modern feeds use algorithms that score items based on signals from your activity: what you click, how long you look, shares, saves, and even negative signals like skipping. The system prioritizes content it thinks you'll engage with, then fills the rest with newer or diverse items.

Why your feed matters

Your feed shapes what you learn, discover, and decide to do next. A well-tuned feed can surface helpful content, but it can also create an echo chamber or overuse your attention. Important: consider privacy implications of the signals used to tailor the feed.

Ways to curate and manage your my-feed

• Review who or what you follow
• Mute, unfollow, or block irrelevant sources
• Adjust settings for personalization or ad preferences
• Clear or pause history if you want a fresher start
• Use separate feeds for different topics or accounts
• Take breaks to reduce cognitive load