The Most Profitable Businesses to Start in Nigeria with Low Capital

Tim Jumah

Starting a business in Nigeria can be daunting, especially when you have limited capital. However, with the right idea and strategy, it is possible to start a profitable business even with low capital. This article will explore some of the most profitable businesses to start in Nigeria with low capital. Whether you are a budding entrepreneur or looking for a side hustle, these business ideas can help you kickstart your entrepreneurial journey.

1. E-commerce Store

The rise of e-commerce has revolutionized the way people shop. With the increasing popularity of online shopping in Nigeria, starting an e-commerce store can be a lucrative business opportunity. The best part is that you don’t need a physical store or inventory to get started.

Why Start an E-commerce Store?

  • Low startup costs: Setting up an e-commerce store requires minimal investment compared to traditional brick-and-mortar stores.
  • Wide customer reach: With an online store, you can reach customers from all over Nigeria and beyond.
  • Flexibility: You can run your e-commerce store from anywhere at any time, allowing you to work on your terms.

How to Get Started?

  1. Choose a niche: Identify a specific product category or industry you want to focus on. This will help you target a specific audience and stand out.
  2. Build your website: Use user-friendly platforms like Shopify or WordPress with WooCommerce to create your e-commerce website. These platforms offer ready-made templates and easy-to-use tools for setting up your online store.
  3. Source products: You can manufacture or source them from suppliers and wholesalers. Dropshipping is another popular option where you don’t need to hold inventory; the supplier ships products directly to the customer.
  4. Market your store: Utilize social media platforms like Facebook and Instagram to promote your products and reach potential customers. Invest in digital marketing strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your online visibility.

2. Freelancing Services

Freelancing can be a profitable business venture if you have a specific skill or expertise. With the rise of remote work and the gig economy, companies increasingly outsource tasks to freelancers. This presents an excellent opportunity for individuals with skills in writing, graphic design, programming, digital marketing, and more.

Why Offer Freelancing Services?

  • Low startup costs: You can start freelancing with minimal investment. All you need is a computer and an internet connection.
  • Flexibility: As a freelancer, you can choose your clients, set your rates, and work on projects that interest you.
  • High demand: Businesses constantly seek skilled freelancers to complete specific tasks or projects.

How to Get Started?

  1. Identify your skills: Determine what services you can offer based on your expertise and experience.
  2. Create an online portfolio: Showcase your work samples and previous projects on a professional website or platforms like Behance or Dribble for designers.
  3. Join freelancing platforms: Sign up on popular platforms like Upwork, Fiverr, or to find clients and projects.
  4. Market yourself: Utilize social media platforms and professional networking sites like LinkedIn to promote your services and connect with potential clients.

3. Food Delivery Service

The food industry thrives in Nigeria, making it an attractive sector for entrepreneurs. Starting a food delivery service can be a profitable business idea that requires low capital investment.

Why Start a Food Delivery Service?

  • Growing demand: With people’s busy lifestyles today, there is an increasing demand for convenient food delivery options.
  • Low overhead costs: You don’t need to invest in a physical restaurant or hire a large staff, reducing your initial costs.
  • Scalability: As your business grows, you can expand your delivery fleet and reach more customers.

How to Get Started?

  1. Choose your niche: Decide on the type of food you want to deliver. It could be anything from healthy meals to fast food or specialized cuisine.
  2. Create a menu: Develop a menu that caters to the preferences and tastes of your target audience.
  3. Partner with local restaurants: Collaborate with existing restaurants in your area to offer their food for delivery. This eliminates the need for a dedicated kitchen space.
  4. Set up a delivery system: Invest in reliable delivery vehicles, hire delivery personnel, or partner with existing logistics companies for efficient and timely deliveries.
  5. Market your service: Utilize social media platforms, local advertising, and partnerships with influencers or food bloggers to promote your food delivery service.

4. Digital Marketing Agency

In today’s digital age, businesses increasingly rely on digital marketing strategies to reach their target audience. Starting a digital marketing agency can be profitable if you have expertise in areas like search engine optimization (SEO), social media marketing, content creation, and online advertising.

Why Start a Digital Marketing Agency?

  • High demand: Businesses of all sizes require digital marketing services to stay competitive in the online marketplace.
  • Low startup costs: You can start small by offering services as an individual freelancer and gradually expand as you acquire more clients.
  • Recurring revenue: Many digital marketing services are offered on a monthly retainer basis, providing you with recurring income.

How to Get Started?

  1. Identify your niche: Determine which digital marketing services you want to offer based on your skills and interests.
  2. Build an online presence: Create a professional website that showcases your expertise and previous work examples.
  3. Offer free consultations or audits: Give potential clients a free consultation or audit of their digital marketing efforts to demonstrate your expertise and value.
  4. Network and collaborate: Attend industry events, join professional organizations, and collaborate with other agencies or freelancers to expand your network and gain referrals.
  5. Stay updated: The digital marketing landscape is constantly evolving. Stay updated with the latest trends, tools, and strategies to provide the best services to your clients.

5. Mobile Phone Repair

With the increasing use of smartphones in Nigeria, starting a mobile phone repair business can be profitable. As smartphones become essential to people’s lives, there is a growing demand for reliable repair services.

Why Start a Mobile Phone Repair Business?

  • Growing market: The smartphone market in Nigeria is expanding rapidly, creating a constant need for repair services.
  • Low startup costs: You can start small by offering basic repair services and gradually invest in specialized tools and equipment as your business grows.
  • Repeat customers: Once you establish trust with your customers by providing quality repairs, they will likely return for future repairs or recommend your services to others.

How to Get Started?

  1. Acquire necessary skills: Enroll in mobile phone repair courses or apprenticeships to learn the necessary skills and techniques.
  2. Set up a workspace: Create a dedicated workspace with the required tools and equipment for repairing mobile phones.
  3. Source spare parts: Establish partnerships with suppliers or wholesalers to source genuine spare parts for various smartphone models.
  4. Market your services: Utilize local advertising channels like flyers, posters, and word-of-mouth referrals to promote your mobile phone repair business. Offer discounts or referral incentives to attract new customers.


Starting a profitable business in Nigeria with low capital is not impossible. You can turn your entrepreneurial dreams into reality with the right idea, strategy, and determination. Whether starting an e-commerce store, offering freelancing services, providing food delivery, starting a digital marketing agency, or venturing into mobile phone repair, these business ideas can help you kickstart your entrepreneurial journey. Remember to conduct thorough market research, develop a solid business plan, and continuously adapt to the changing market dynamics to ensure the success of your venture.

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Jumah has been a content writer for business and technology topics since early 2019. He has experience in writing and marketing and is dedicated to creating informative and engaging content.
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