How to Start Affiliate Marketing in Kenya in 2024

Emmanuel Chekumbe

Affiliate marketing is one of the most popular ways online marketers can promote products through other individuals. It can be quite profitable, but it is also challenging. To make significant amounts of money in affiliate marketing, you will need traffic-generation skills and great content.

This article will show you how to start affiliate marketing in Kenya, and I will explain everything that will help you become a more successful affiliate marketer.

Affiliate marketing in Kenya is still in the infancy stage. This is because most people are unwilling to try it out since they feel that it is complex and involves some complicated steps. However, there are things that you need to do right for the affiliate marketing process to work.

Let’s begin.

What is affiliate marketing?

Affiliate marketing is how marketers promote other businesses to help them sell their products. It is similar to multi-level marketing, but it has fewer steps than what goes on in an MLM business strategy.

You can start affiliate marketing by promoting other people’s products or services through your website or blog. You will be given a specific code that you need to put on your website or blog, and when this is done, you will be able to earn a commission every time someone makes a purchase using this code.

The product owner obviously can make more money with this strategy since you promote the products for free (other than the cost of advertising). The affiliate marketer also benefits by getting a commission on each sale made.

As an affiliate, you can make money by promoting other people’s products through your website or blog. You will need to create content that is engaging enough for visitors to click on the ads and buy the products.

Is affiliate marketing in Kenya worth it?

Affiliate marketing is worth it. You can earn up to 70% commission on every sale through your affiliate program, which means that the product owner will only keep 30%. In this case, more people are making money through your promotion of their products.

How does affiliate marketing in Kenya work?

Affiliate marketing through your website or blog is quite simple. You need to know which products you want to promote and find a company that will sell these products to you at the lowest possible price so that you can offer them for sale on your site.

Once this has been done, you have to advertise on your website or blog. You will need to include the product’s price and a link to the company where you bought it.

Let’s say that someone decides to click on this ad and purchase; you will get paid through affiliate marketing in Kenya commission for your efforts.

How to start affiliate marketing in Kenya

Here is a step-by-step guide on how to start affiliate marketing in Kenya:

1. Choose your niche

The first step to starting affiliate marketing in Kenya is choosing a market you want to be in. You need to ensure that the products or services in question are readily available and in high demand by people who wish to purchase them online.

2. Join top affiliate programs

Next, you have to join the top affiliate programs available online. Ensure that they have an impressive number of clients and a wide range of products.

I will list some of the top affiliate marketing programs in Kenya you can join in the next session.

These programs are the ones that I can recommend to you based on my personal experience. However, it is still up to you to find other affiliate programs worth joining.

Please note: You can choose local programs as well as international programs.

3. Create your marketing platforms

After joining these programs, you have to create your marketing platforms. You can do this by creating a website or blog on which you will advertise the products from these companies.

I have created different articles on how to create a website in Kenya or start a blog in Kenya. Make sure you check them out to create your marketing platforms.

4. Adopt content marketing strategies

Content is king when it comes to affiliate marketing. You need to create content that will attract people’s attention and make them click on the ads and buy the products.

For every product you advertise, you have to develop different ideas of what kind of content can be used for it. This is because everyone who comes across these products will have other interests and preferences that make them want to click on different ads.

Important: Start with low-priced products before moving to more expensive ones.

5. Build your audience

The people who visit your website or blog will be the ones who will purchase your affiliate marketing in Kenya program. Therefore, you have to put in extra effort to build your audience and keep them coming back for more.

Helpful: Create an email list and send out newsletters highlighting different “bargains” or products you would like to promote.

6. Promote relevant products

Select the products you want to promote and put them on your website or blog. Make sure that the promotional content is informative to attract potential customers.

List of affiliate marketing programs in Kenya

The following is a list of affiliate marketing programs in Kenya you can join:

1. Amazon Associates

Amazon Associates is a popular program that allows people to advertise all the products sold by Amazon. You have to sign up for an account, create links and banners, and then put them on your site or blog. When someone clicks on these links and makes a purchase, you will get a commission based on the affiliate program’s terms.

From my experience, Amazon Associates will not work well with a Kenyan audience since very few Kenyans buy products on Amazon.

2. Jumia affiliate marketing

Jumia has a good affiliate program known as the Jumia KOL program. The program is good if you have a Kenyan audience and want to promote Jumia products.

The Jumia affiliate marketing program is easy to join and get started once you follow the abovementioned steps.

3. Safaricom affiliate program

The Safaricom affiliate program is another affiliate marketing program in Kenya. The program is good if you promote Safaricom products such as Airtime and data bundles.

However, getting your customers interested in these offers might be challenging compared to other affiliate marketing programs that offer more appealing products.

I will update this list with more affiliate marketing programs in Kenya once they are available. Please feel free to follow us on Facebook, and let’s engage.

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As a Digital Marketing Specialist, Emmanuel writes about the latest trends in digital marketing. He is always up-to-date on the latest tools and techniques and enjoys sharing his knowledge. Connect with him on Linkedin
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