HomeBusiness9 Profitable Business...

9 Profitable Business Ideas in Kenya (2022 Edition)

Are you Looking for Profitable business ideas in Kenya to start in 2022? Well, if you are, then this article is for you.

There are many opportunities for entrepreneurship in Kenya. However, if you want to start a business with higher potential than other options, it is essential to know the different ones and their success rates before deciding.

The business ideas listed below are not in any particular order of preference. However, they offer a range of options for different levels and amounts invested.

Which is the most profitable business to start in Kenya?

The following are the most profitable businesses ideas in Kenya:

1. e-commerce business

In Kenya, the e-commerce business was the most profitable business to start in 2021. This business does well because of the internet penetration rate, increasing and giving more products to be sold online.

E-commerce in Kenya is a relatively untapped business because of many internet users.

As of December 2020, Kenya had an internet penetration of approximately 85.2. in 2021 there will be many potential customers for any business, especially e-commerce business, an online business selling products on a website or social media platform (Facebook).

2. Agribusiness

Agriculture is the backbone of the Kenyan economy. It contributes to about 36% of GDP and employs more than 70% of the workforce in Kenya. Agribusinesses are highly profitable because agribusiness has a low entry barrier and massive potential for growth with relatively small capital investment.

The following agribusiness ventures have been deemed high profit: Agroforestry, Crop Production, Animal husbandry, etc.

In 2021 Agribusiness is still one of the profitable business ideas in Kenya, where the vast majority of the population still lives in rural areas, and agribusiness is the backbone of their livelihood.

3. Selling clothes (Mtumba business)

Another great business in Kenya is selling clothes. The business is incredibly profitable if you have a lot of money to invest. You can buy mitumba clothes from abroad and sell them in Kenya at an affordable price.

There are many shops for these businesses, but the best way to start your business is by first selling online platforms like Instagram or Facebook. This will help you understand what Kenyan customers want before opening more permanent stores around town.

The business requires little capital investment and has high-profit margins. Most people with deficient income cannot afford expensive clothing and other goods offered in malls, making it difficult for clients to demand better prices.

4. Mobile money business

The Mobile money market in Kenya has seen significant changes since 2007, when M-Pesa first launched.

There is plenty of opportunity in the mobile money sector, such as M-Pesa Agent, where you will provide M-pesa services to Kenyans.

5. Motorcycle Spare Parts Business in Kenya

The motorcycle business in Kenya is lucrative. This is because motorcycles are a significant means of transport for many Kenyans. Motorcycle spare parts business owners have exploited this need, selling various spares from motor oil to tires and batteries to brake pads.

This type of business will work well anywhere in Kenya, where many tiny motorcycle towns are.

6. Digital Marketing and Graphic Design

The Digital marketing industry has been growing by leaps and bounds. Digital marketing uses online channels to reach a potential customer base to promote products, services, or ideas through various media such as text messages, emails, social media posts, etc.

As more Kenyans are getting connected to the internet, digital marketing services will rise.

The advantage of digital marketing to other traditional businesses is the low costs involved. All you need is the skill, and you can set it up as a sole entrepreneur or hire consultants who will do the work for you.

7. Restaurant business

The restaurant business is one of the most profitable businesses in Kenya. This kind of business does well in cities and towns like Nairobi, Mombasa, Kisumu, etc., where there are many people.

If managed well, a restaurant can profit since people must eat. Restaurant business

The Restaurant business is one of the most profitable businesses in Kenya. This kind of business does well in cities and towns like Nairobi, Mombasa, Kisumu, etc., where there are many people.

8. Agro vet Business in Kenya

Agro vet business is one of the profitable business ideas in Kenya. Starting an agro vet business in Kenya will lead to profits since the Kenyan economy is mainly agriculture-based, meaning there will always be customers.

9. Construction Business in Kenya

Kenya is a developing country, and everywhere you go, you will find Construction going on, be it roads, businesses or houses.

There is enough demand, and the returns are good in this kind of business Especially selling construction materials or setting up a hardware business.

How to find the perfect business idea in Kenya

1. Find a business idea that you’re passionate about or knowledgeable about.

A business that you’re passionate about will last longer than the one you are not, and it’ll allow for more creativity in expanding the business’s product line or customer base. If something is very new to you, spend time researching before starting your business so that when goals change or problems arise, there’s a plan in place.

A business you’re knowledgeable about will have the edge over competitors because of your insider knowledge; when starting, research how to avoid common mistakes and pitfalls to focus on the success path.

If you are not passionate or knowledgeable about any business ideas but still want to find one, look for businesses with a business model that is simple and easy to understand.

2. Research the market for your product or service.

  • Find out how many companies sell competing products and what the competition is like.
  • Research how much people are willing to spend on a product or service and whether they’re likely to buy it in your price range.
  • Find out how much business you can expect to get.

3. Make sure there is enough demand for your product or service in Kenya

  • businesspeople, make sure there are enough customers to supply your business.
  • Find out whether people in Kenya have the money to buy what you want to sell and how much of it they need.
  • Don’t forget that there is more demand for some products than others.
Anne Katana
Anne Katana
I am a student of history. In my free time, I enjoy sharing my passion and experiences with people through blogging. I started this blog to educate and inspire people globally. So Welcome to Nasonga.


Continue reading

How to Save Money When Building Your Website in Kenya

Building your website for your business is not easy because it requires many financial resources to get the job done. This is because many processes are involved in making your website, and you must ensure everything is done perfectly. Before...

10 Tips on Growing an eCommerce Startup

An eCommerce startup sells products or services to customers primarily through the internet. The internet has changed the dynamics of business in many ways, but especially for startups. In this article, we shall be discussing some of the tips to...

How to be a Successful Young Entrepreneur

Do you want to become a Successful Young Entrepreneur? If so, then this post is for you. You don't have to be an experienced business owner to run your own company successfully. There are some things that all entrepreneurs should...

The Top 20 Reasons why Startups Fail

Startups are a gamble. You never really know whether your idea will take off or tank. But there are specific reasons why startups fail, and it's essential to be aware of these before you launch your own business. So...