10 Tips on Growing an eCommerce Startup

An eCommerce startup sells products or services to customers primarily through the internet. The internet has changed the dynamics of business in many ways, but especially for startups.

In this article, we shall be discussing some of the tips to make your eCommerce startup a success.

Tips on Growing an eCommerce Startup

Here are some tips for growing your eCommerce startup.

1. Invest your time

For an eCommerce startup, the most important investment you can make is time. Make sure you work on your product in the least amount of hours possible in a day. Meeting deadlines is essential when your business depends entirely on outsourcing.

2. Be smart with your start-up budget

Many times companies tend to over-invest in their start-up. For example, they hire a team of designers and developers since they feel that it would help them cover a lot of ground in the beginning.

It is always better to keep your budgets tight when still figuring out how the website works for your users. Once you have it figured out; you can pick and choose what works best for your users.

3. Learn to build resilience and adaptability

A startup, by definition, is a company designed to search for a repeatable and scalable business model. In this sense, it is very different from large companies that have already found their market and are comfortable maintaining the status quo. It takes a certain temperament – resilience – to keep going when you keep changing your course entirely. If you want your startup to succeed, you will have to develop the ability to make changes quickly and adopt new ideas readily.

4. Do your research / and understand your customer

This is a very major mistake that most startups make. They do not conduct proper market research before entering a new industry and launch their products in blind faith. This usually ends up failing as they realize that the market is completely different from what they had imagined it to be. Do your research, understand your customer well, look at the competition and how you can be unique.

5. Build a great team

Ideas are nothing without people to implement them. No matter how brilliant your idea is, the final product will only be as good as the team implementing it. So make sure you hire the best team possible for your startup by doing proper research and selecting candidates carefully.

6. Focus on efficiency

One of the main reasons why startups struggle is because they try to do too many things simultaneously. They are so overwhelmed with their idea that they think it is impossible to execute by just one person or a small team. This usually fails as there is no way such a small team can complete such a big project without compromising quality. To be efficient, focus on the most important tasks and get them done in the least possible time.

7. Avoid making mistakes at any cost

It is scarce for a startup to survive its first launch year, even if everything goes right. Getting it right all the time is almost impossible since so many factors are outside your control. You will most likely make mistakes along the way. But try to avoid making the same mistake twice; this is a sure-shot way of growing your startup faster and better.

8. Innovate and create value

This is a critical point that most startups miss out on while getting their product successfully launched in their target market. The most important thing for a startup to focus on is creating value and innovating constantly. If you want your business to survive and thrive in the long run, you need to ensure that its customers feel that the product or service they are buying is worth much more than what they paid for it. You can do this by providing quality products or services that are high on innovation.

9. Befriend the media

The media is a great platform for you to reach out to your target audience. If your startup begins to grow at a rapid pace, there is a chance of being featured in major newspapers and magazines as well as TV channels. Make sure you establish a good relationship with journalists and reporters by offering them exclusive information and stories about your company.

10. Hire good salespeople

If you want to make sure that your startup is on its way to success, hire some excellent salespeople. Sales personnel are the main driving force behind any new business as they are responsible for generating new leads and making sales. They should have a thorough understanding of consumer behavior and how you can exploit them for selling more.

Anne Katana
I am from the Kenyan Coast and currently in Nairobi. I studied history, and now I do blogging for a living. I like to share my passion for Kenya and my experiences with other people in Kenya and abroad. So welcome to Nasonga (I am Moving).

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