10 Profitable Things You Can Sell Online in 2023

things you can sell online

In today’s digital age, selling products online has become an increasingly popular and lucrative venture. With the rise of e-commerce platforms and the convenience of online shopping, entrepreneurs have endless opportunities to turn their passion or expertise into a profitable business. Whether you’re looking to start a full-fledged online store or just make some extra income on the side, there are numerous things you can sell online. In this article, we will explore ten profitable items you can sell online and provide insights into each category.

1. Handmade Crafts

Handmade crafts continue to be highly sought-after as consumers seek unique and personalized products in a mass-produced world. If you possess artistic skills or enjoy creating things with your hands, selling handmade crafts online can be a rewarding endeavour.

Some popular handmade crafts that you can sell online include:


Create beautiful ceramic mugs, plates, vases, or sculptures that add a touch of artistry to any space.


Design and handcraft unique pieces of jewelry, such as necklaces, bracelets, earrings, or rings, using various materials like metals, gemstones, and beads.

Paintings and Artwork

Express your creativity through paintings or artwork in different mediums such as oil paints, watercolors, or digital art.

Knitted or Crocheted Goods

Use your knitting or crocheting skills to make cozy scarves, hats, mittens, blankets, or other accessories.

Candles and Soap

Hand-pour scented candles or create handmade soaps with natural ingredients to provide a sensory experience to your customers.

2. Vintage Items

If you have a knack for finding unique treasures and antiques from thrift stores or estate sales, selling vintage items can be profitable. Vintage items possess a certain charm that appeals to collectors and nostalgia enthusiasts. Here are some popular vintage items you can sell online:

Clothing and Accessories

Curate a collection of vintage clothing, handbags, shoes, eyewear, or jewelry from different eras that cater to fashion-forward individuals.

Vinyl Records

Collect and sell vinyl records of various genres to music enthusiasts who appreciate the warm analog sound.

Antique Furniture

Source antique furniture pieces that can transform any space with their timeless elegance. Restore and refurbish them if necessary before selling.

Retro Electronics

Find vintage cameras, typewriters, telephones, radios, or game consoles from yesteryears that captivate collectors or make great decorative pieces.

3. Digital Products

With the rise of the internet and technological advancements, digital products have gained immense popularity due to their ease of distribution and scalability. Creating digital products requires specialized knowledge in a particular field but can be highly rewarding once established. Some popular digital products include:


Write an informative e-book on a specific topic of expertise and market it to readers seeking valuable information in an easily accessible format.

Online Courses

Create in-depth online courses on photography, programming, or personal development. Provide video lessons, reading materials, and quizzes to facilitate learning.

Stock Photos and Videos

Take high-quality photographs or create engaging video footage that can be licensed for commercial use by businesses, content creators, or marketers.

Graphic Design Templates

Design customizable logos, business cards, social media posts, or presentations templates. These templates cater to individuals or businesses looking for professional designs without the high cost of hiring a graphic designer.

4. Subscription Boxes

Subscription boxes have gained immense popularity in recent years, offering a convenient way for consumers to discover new products while providing recurring revenue for business owners. The element of surprise and anticipation makes subscription boxes highly appealing. Here are some subscription box ideas you can explore:

Beauty and Skincare Products

Curate a selection of premium beauty and skincare products that cater to specific skin types or concerns. Offer monthly subscriptions with customized product recommendations.

Meal Kits and Food Boxes

Provide pre-portioned meal kits with recipes that make cooking at home easier for busy individuals or families. Offer themed food boxes featuring specialty snacks or ingredients from different regions.

Pet Supplies and Treats

Create monthly subscription boxes with pet toys, treats, and essential supplies tailored to cat owners, dog lovers, or small pet enthusiasts.

Book Subscriptions

Curate monthly book subscriptions based on various genres or themes to satisfy the appetite of avid readers seeking new literary adventures.

5. Pre-Owned Electronics

As technology constantly advances and new models are released regularly, many people are interested in buying pre-owned electronics at a discounted price. If you stay up-to-date with the latest tech trends and know about refurbishing electronic devices, selling pre-owned electronics can be a profitable niche. Here are some examples:

Smartphones and Tablets

Offer refurbished smartphones or tablets from popular brands with warranties and quality assurance.

Gaming Consoles and Accessories

Sell used gaming consoles, controllers, or accessories that allow gamers to enjoy their favorite games without breaking the bank.

Laptops and Computers

Provide pre-owned laptops or professionally refurbished desktops, ensuring they function like new ones. Offer customization options based on user requirements.

6. Specialty Foods and Drinks

Food enthusiasts always seek unique and gourmet food items not readily available in local stores. If you are passionate about culinary delights or enjoy experimenting with flavors, selling specialty foods and drinks online can be a delightful business venture. Here are some options:

Artisanal Chocolates

Handcraft premium chocolates using high-quality ingredients and unique flavor combinations to satisfy the sweet tooth of discerning customers.

Gourmet Coffee and Tea

Source rare, single-origin coffee beans or specialty tea leaves from around the world. Offer curated coffee or tea subscriptions where customers receive new flavors or blend regularly.

Healthy Snacks

Prepare healthy snack options like protein bars, granola, or trail mixes that cater to individuals looking for nutritious alternatives to satisfy their cravings.

Spices and Seasonings

Create spice blends or offer exotic spices from different regions that elevate the taste of home-cooked meals. Provide recipe ideas using your flavorsome products.

7. Customized Merchandise

In a world where personalization is highly valued, customized merchandise allows individuals to express their identity and showcase their style. If you have graphic design skills or can collaborate with artists, creating customized merchandise offers great potential for success. Here are some ideas:

T-Shirts and Apparel

Design unique t-shirts, hoodies, caps, or other clothing items featuring original artwork or personalized messages.

Engraved Accessories

Offer personalized accessories like keychains, phone cases, jewelry pieces, or engraved wooden objects customized with names, dates, quotes, or symbols.

Customized Home Decor

Create personalized home decor items like canvas prints, wall decals, or decorative ornaments that add a personal touch to any living space.

Stationery and Paper Goods

Design customized stationery items such as notebooks, planners, or greeting cards that can be personalized with names, monograms, or quotes.

8. Health and Beauty Products

As people become more conscious of their health and well-being, the demand for natural and organic health and beauty products continues to rise. If you have knowledge of herbal remedies or are passionate about creating chemical-free alternatives, selling health and beauty products online can be a lucrative business idea. Here are some options:

Organic Skincare

Craft skincare products using natural ingredients like essential oils, botanical extracts, or shea butter. Offer a range of products for different skin types or concerns.

Natural Bath and Body Products

Create handmade soaps, bath bombs, body scrubs, or lotions using organic ingredients that provide pampering experiences without harsh chemicals.

Herbal Supplements and Tea Blends

Formulate herbal supplements targeted towards specific health conditions or wellness goals. Offer herbal tea blends that promote relaxation or support overall well-being.

Aromatherapy Products

Blend essential oils to create soothing candles, room sprays, roll-on perfumes, or diffuser blends that enhance mood and promote relaxation.

9. Niche Clothing and Accessories

While the fashion industry offers countless options, niche clothing and accessories cater to specific interests or communities. You can establish a strong online presence in this saturated market by targeting a specific audience with unique designs and styles tailored to their preferences. Some niche markets you can explore include:

Activewear for Specific Sports

Design athletic apparel specifically for activities like yoga, cycling, running, surfing or rock climbing. Ensure your clothing offers functionality combined with stylish designs.

Plus-Size Fashion

Create stylish clothing options for plus-size individuals that are fashionable, comfortable, and flattering. Consider offering a wide range of sizes to accommodate diverse body shapes.

Sustainable Fashion

Focus on eco-friendly and sustainable fashion by using organic materials, recycled fibers or upcycled fabrics. Emphasize transparency and ethical practices in your production process.

Cultural Apparel

Curate clothing and accessories that celebrate specific cultures or subcultures, allowing customers to embrace their heritage or passion through fashion.

10. Home Decor and Furniture

With the increasing popularity of home improvement shows and DIY projects, home decor and furniture have become hot commodities in the online market. If you have a knack for interior design or enjoy transforming living spaces, selling home decor items or furniture can be profitable. Here are some ideas:

Handmade Home Decor

Craft unique home decor items such as wall art, vases, planters, or decorative sculptures that add personality to any room.

Vintage Furniture Restoration

Source vintage furniture pieces and refurbish them with your touch while preserving their original charm. Offer expertly restored furniture that adds character to any space.

Customized Shelving Units

Design and create customizable shelving units or storage solutions tailored to customer preferences and space requirements.

Outdoor Furniture and Accessories

Offer high-quality outdoor furniture like patio sets, hammocks, or garden decor that allow people to create inviting outdoor spaces.


When it comes to selling things online, the possibilities are endless. Whether you enjoy crafting unique handmade items, sourcing vintage treasures, creating digital products or exploring niche markets – there is something for everyone in the world of e-commerce. It’s important to research your target audience, find reliable suppliers (if necessary), establish an engaging online presence through social media platforms and optimize your website for search engines to ensure success in this competitive online marketplace. With dedication and effort, you can turn your passion into profit by selling things online.

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Stacy Ambani is a Kenyan writer who helps people build wealth through investments and finance. Stacy has worked as a content writer for various online publications and is currently an editor and writer for a financial nasonga.com.
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