Adidas: A concise overview of the iconic sportswear brand

Adidas: A quick overview

Adidas is one of the world's leading sportswear brands, known for its three-stripe logo and a wide range of footwear, apparel, and accessories. The company has shaped both athletic performance and street style for decades.

History

Adidas was founded in 1949 by Adolf Dassler, who split from his brother Rudolf, founder of Puma. The name comes from the founder's nickname \"Adi\" and the first three letters of his surname. The brand grew through football sponsorships and innovations in cushioning and materials, expanding into global markets over the latter half of the 20th century.

Products

The adidas catalog includes performance sneakers, cleats, training gear, basketball and soccer equipment, and lifestyle sneakers. The company's shoes are known for technologies like BOOST, Primeknit, and Continental rubber in some models. Adidas also collaborates with designers and creators to blend sport and fashion.

Sustainability and initiatives

Adidas has committed to sustainability goals, including reducing plastic waste and partnering to recycle ocean-bound plastics into footwear and apparel. The company shares progress through annual reports and seeks to balance profitability with social and environmental responsibility.

Cultural impact

Adidas has played a significant role in music, fashion, and sport, with collaborations across genres and communities. From iconic sneaker silhouettes to athlete sponsorships, the brand has left a mark beyond performance.

The brand today

Today Adidas operates worldwide, competing with other major sports brands while pursuing innovation, inclusivity, and responsible growth. It also faces ongoing scrutiny around supply chains and labor standards, which it addresses through audits, partnerships, and transparent reporting.